Online everything is executed and earned through a certain mechanism. Every successful business and organization is run on a specific set of rules that lead to its success. Regarding the Airbnb business, there are a handful of tricks you can use to increase sales and bookings of your rentals. Airbnb SEO is a technique that involves your online marketing process and when optimized properly can bring you monumental changes and successes. Airbnb search optimization, as it is usually referred to, basically makes your rental more accessible and likable for people to choose it over other options.
Is It Even Possible To Optimize Your Airbnb To Have Higher Rankings?
Yes. A hundred percent yes! Everything online is optimized in a certain way so it ranks higher on search engines. It is with the help of this optimization that you can promote Airbnb listing. Certain keywords and aspects like adjusting your prices as well as catering to your customers properly. So they don’t leave negative reviews, aid in providing you with a higher ranking.
Why and how to get your Airbnb property listed on Google My Business read here.
Key Tips How To Get More Bookings on Airbnb:
- Quick responses on your website give you the upper hand of “speedy responsiveness”. Every guest or potential customer has questions that need answers. Airbnb makes a habit of high ranking only those hosts that prioritize their audience.
- An easy trick to winning the game at Airbnb SEO is to make sure you regularly log in to your account.
- Share your rental on social media and promote Airbnb to get on the platform’s good books. Your dedication to the business plays well in your favor.
- To promote Airbnb listing try your best NOT to cancel any of your bookings. This is pretty self-explanatory because your ability to entertain each and every guest and accept their offers goes to show how well of a host you are. The more bookings you cancel, the lower your ranking goes.
- Enabling instant booking helps in driving up your bookings, hence increasing your account activity which automatically gets your rankings up.
Which Airbnb Marketing Strategy Can You Rely On?
Possibly one of the best ideas that you can rely on when you need to promote Airbnb listing is imagery. There is only one thing that catches the eye of your potential guest and that is how you present your rental. Making sure to capture those key aspects and features of your accommodation and make them stand out. The decor choices you make within your home are one of the most quintessential components of a customer’s experience whilst visiting your listing. So, if you have got all that they need, but you are just not conveying the idea correctly, your business will flop royally.
Ensure that you update all the images of your rental as well as shoot them in good lighting. A little effort goes a long way. Visual appeal will win the hearts of any potential guest. If you can pitch in some more investment and hire a professional videographer to further enthrall your viewers that will guarantee you the highest ranking.
Read also full guide how to create the best Airbnb listing.