Airbnb SEO Strategy Guide

Using Airbnb SEO to your advantage is a great way to stand out from your competition.

Did you know that there are over 3 million listings on Airbnb? No matter how you look at it, that’s a lot of competition. Having a perfect place that fits your guests’ needs is a major step to getting regular bookings. And having a strong Airbnb SEO strategy is the best way to know that your hard work is being noticed by the people that want to see it.

So what is Airbnb SEO exactly?

SEO stands for search engine optimization. Essentially, it deals with how to structure a website, (or Airbnb listing) that makes it easier for a search engine to find your content. Specifically, when it relates to Airbnb, we’re talking about the ranking algorithm that Airbnb uses to figure out whose listings appear first. Playing smart with Airbnb’s metrics is an excellent way to get more page views, which will hopefully turn into more Airbnb bookings. And let’s face it, most people never venture off the first page of a search query so having your Airbnb listing be front and center, is imperative.

How to Rank Higher on Airbnb

Like we mentioned, playing nice with Airbnb is essential so you can rank high and get more bookings. Follow these steps, and you’ll be at the top of the search query in no time.

Update your calendar:

Keeping an updated calendar is one of the most important steps to ranking high on Airbnb search results. An active calendar means that you’re responsive and Airbnb loves that. Need some help keeping your calendar up to date? Check out Hosty’s Airbnb Multi-Calendar feature.

Snap smart:

Professional photos are crucial for high Airbnb rankings. A good photo also shows that you’re an Airbnb listing professional that takes their job seriously. Investing in professional Airbnb photos also makes your listings stand out from your competition. So when you are on the first page, your listing gets chosen more often than others.

Respond quickly:

Airbnb loves responsive hosts, so responding quickly to messages is an incredibly effective way to increase your Airbnb SEO. Don’t let this task get overwhelming – Hosty’s Airbnb Property Management Software can help! Our Airbnb Autoreply feature helps you to keep your response rate high, even when you’re away from the office.

Language matters:

Think about your ideal guests and how they would search for a listing like yours. The keywords that you use will determine if your guests can find you accurately. Be precise and describe in great details the amenities and distance to familiar landmarks. For example, if you want Airbnb business travelers to stay with you, focus on the distance to city centers, fast wifi, and comfortable areas to get work done.

Standing out from your competition doesn’t have to be complicated. Simply follow the above steps and be an Airbnb SEO master in no time!