Making listing on Airbnb may appear to be a simple first step for your business, but in reality, it is not. There is a whole pile of steps that need to be taken before making listing on Airbnb. Listing is the face of your business. Before making a listing, you will have to find the personality of your property. You will have to research, decide, and then promote.
Steps To Take Before Making Listing On Airbnb
1. Know Your Guests
Different types of guests have different needs. There is no freestyle when it comes to short term vacation rentals. Everyone has their target audience, and they customize their Airbnb property according to them. You will be able to identify and know your guests by researching the location and type of property. For example, if you are offering a bungalow near a beach then your target market will consist of Families or friend groups enjoying their getaway vacation. The amenities in such property will be completely different from the amenities offered for welcoming a business guest in your apartment located inside the city. Knowing your guest will help you target a specific group of people thus ensuring a better chance of loyal customers.
2. Decide on Your Unique Attributes
Every small geographic area in busy hot spots (we are talking about a 2 block radius) generally has 2-3 Airbnb accommodations so why should the guest select your listing? Before making listing on Airbnb you should be aware of your unique attributes. Finding your unique selling proposition won’t be difficult because you have your unique personality and your offering will be different from others. The main task here is to be prepared to highlight the most valuable unique selling proposition so that the guests are instantly attracted to your listing.
3. Prepare Your Business Plan
Business without a business plan? Sounds wrong? That’s right, prepare your business plan to guide you through this journey. Listing your property on Airbnb is one of the initial steps towards starting your business and you should not take this step without proper planning. Outline your strategies, policies, finances, market, etc., and then continue to make a listing on Airbnb.
4. Set The Price Strategically
Even if you offer the best experience in your region you could lose guests if your listing is overpriced. Pricing is a very sensitive and extremely important aspect of Airbnb listing. The right price can help you attract more guests and profits whereas the wrong price could repel the guests or land you in losses. Set the price keeping in mind your locality, the prices of your competitors, and most important the amenities you are offering. Also, keep your pricing strategy based on different seasons and also consider discounts to attract guests.
5. Additional Services
Short term rental business is not a one-man show. Additional professional services help a host to level up the quality of services and impress the guests. Cleaning services, plumbing, maintenance, and management services will help you in maintaining quality. Check out Hosty’s Team Management feature, which will help you manage your team and the additional services.
After listing your property on Airbnb you will receive bookings. Strangers will stay at your property. If you don’t secure your property beforehand then you might face unfavorable consequences. Property damages or claims against you will hurt your business. The good news is if you plan it out before making listing on Airbnb you will be able to secure both your property and your business. Besides the insurance policies offered by Airbnb, you can approach other short-term rental insurance providers and protect your property and your business from unforeseeable incidents.
The most popular myths about Airbnb host insurance read here.
7. Promote Wisely
All your efforts will go in vain if you fail to present your listing effectively. If you fail to communicate your USP then the guests won’t know why your listing is unique. If you fail to mention the add-on services you offer then the potential guest might find them somewhere else. Always remember everything comes down to promoting your property. Combine all the tips mentioned above and create an attractive and effective listing. Mention your best features and warn them about the security policies. Keep your marketing plan handy to reach a wide range of potential guests.
Also you can read how to rank higher in the Airbnb best listings.
These 7 tips will help you in making listing on Airbnb. The listing is the face of your business and it will attract the guests. Before making listing on Airbnb you will have to prepare a rigid and reliable business structure to support your listing and its future. If you act wisely and follow the tips, you can also make multiple listings on Airbnb. No need to worry it won’t be very hard to manage if you use Airbnb management software such as Hosty. It will help you to integrate your accounts, automate your recurring functions, and edit all your listings easily.