Launching an Airbnb Venture in Athens

Launching an Airbnb Venture in Athens: A Beginner’s Guide

The Best European Cities for Airbnb Investments

Introduction to Athens: A Perfect Airbnb Destination

Athens, the capital city of Greece, is steeped in history and bursting with vibrant culture. Offering a rich blend of ancient landmarks and modern amenities, Athens makes for an ideal Airbnb location. If you’re considering launching an Airbnb venture in Athens, this comprehensive guide will walk you through the essential steps.

Useful link: Airbnb Legal Issues and Statistics: Athens

Understanding the Airbnb Market in Athens

Market Overview

The Airbnb market in Athens has witnessed a growth rate of around 20% annually over the past five years. With over 11,100 active rentals, the city’s allure lies in its rich cultural heritage, world-renowned landmarks, and warm climate. Each year, Athens receives 300 days of sunshine. Besides, Athens is one of the top 100 travel destinations in the world.

Tourism Trends

Athens attracts around 6.4 million tourists each year. The summer months of June to August see a peak, with almost 40% of the annual visitors.

Historic Sites: The Acropolis receives over 1.5 million visitors annually, while the Parthenon attracts approximately 980,000.

Nightlife and Cuisine: Athens is famous for its lively nightlife, with over 200 bars and clubs in the city center.

Demand Patterns

Seasonal Demand: Occupancy rates in summer and early autumn average 93%, compared to 72% in winter.

Types of Travelers: Around 60% of tourists are families, 25% are solo travelers, and 15% are business visitors.

Competitive Analysis

Local Competition: With over 11,100 Airbnb rentals, understanding competitors’ pricing is vital. The average nightly rate is $78.

Type of Listings: Apartments constitute 65% of listings, condos 25%, and traditional Greek homes 3%.

Regulatory Landscape

Short-term Rental Laws: Properties must be registered with the Greek Short-term Residential Rental Registry.

Tax Obligations: Income from short-term rentals is taxed at rates ranging from 15% to 45%, depending on earnings.

Challenges and Risks

Economic Factors: Greece’s economy has shown steady growth, with GDP rising by 1.9% in 2019.

Political Stability: Being part of the EU, Athens enjoys a stable political climate, yet local policy changes can affect the tourism industry.

Understanding the Airbnb market in Athens requires a nuanced examination of various factors, including tourism trends, demand patterns, competitive analysis, the regulatory landscape, pricing and revenue management, challenges, and risks. By paying attention to these details, new and existing hosts can strategize effectively to tap into the potential of this vibrant and growing market.

Launching an Airbnb Venture in Athens: A Beginner's Guide

Understanding the Local Regulations and Compliance

Comprehending the regulatory landscape for Airbnb in Athens is critical for hosts, as non-compliance could lead to severe penalties and potential delisting.

Registering Your Property

The Greek government requires all hosts to register their property intended for short-term leasing under the Greek Short-term Residential Rental Registry. You need to submit information about the property, including location, size, capacity, and amenities.

Once registered, the Greek authorities will provide you with a unique Property Registry Number (PRN). This number must be included in all your Airbnb listings, helping tourists identify legal rental properties.

Taxes and Licensing

The Greek tax law stipulates that income from short-term rentals via digital platforms like Airbnb falls under the income from immovable property category. Here are some points to note:

Tax Rates: The tax rate depends on your annual income from short-term rentals. Incomes up to €12,000 are taxed at 15%, from €12,001 to €35,000 at 35%, and anything above €35,001 at 45%. Read more here.

VAT: In Greece, including Athens, individuals supplying short-term accommodation must register for VAT, as there is no registration threshold in the country. If you’re providing additional services such as cleaning, waste collection, or other customer care, Greek VAT will apply. However, if no extra services are supplied, VAT might not be applicable. Non-residents who offer accommodation in Greece must also register for VAT. The VAT rate for accommodation services in Greece is currently 13%, but this can change, and it’s recommended to consult with a local tax authority or advisor to understand the precise obligations and rates applicable to your situation.

City Tax: Athens imposes a city tax of $0.55 per night per room, which must be collected from the guests. 

New Greece Tourist Tax – Camel Travel

In terms of licensing, if you rent your entire home, not just a room, for more than 90 days a year, you need to obtain a license from the Greek National Tourism Organization (GNTO).


Ensuring proper insurance coverage is a crucial part of running an Airbnb business. Greece does not mandate specific insurance for short-term rentals, but hosts should consider the following:

Property Insurance: This covers damages to your property and can sometimes cover the belongings inside.

Liability Insurance: Protects you against claims for bodily injury or property damage.

Income Protection Insurance: Covers the loss of rental income due to various unforeseen circumstances, like natural disasters.

Remember, the Airbnb Host Guarantee is not a replacement for homeowners’ or renters’ insurance and does not protect against theft or personal liability.

Understanding local regulations and compliance is the first step towards a successful Airbnb venture in Athens. It helps protect your business from potential legal hassles and ensures a smoother operation, leading to a better guest experience.

Finding the Ideal Location

Selecting the right location is vital for your Airbnb’s prosperity. Athens offers several intriguing locations, each catering to a different audience. Here’s a closer examination of some popular neighborhoods, with prices in USD:

Plaka: A Historical Hub

Located at the base of the Acropolis, Plaka is a historical goldmine.

Audience: Ideal for tourists drawn to history, art, and culture.

Attractions: The Acropolis Museum, Roman Agora, and Hadrian’s Arch are within walking distance.

Pricing: Moderate to high, averaging around $140 per night.

Transport: Excellent connectivity, including the Monastiraki and Syntagma metro stations.

Market Dynamics: Steady demand year-round, with summer being particularly busy.

Kolonaki: Luxury and Elegance

Kolonaki is synonymous with luxury, attracting a sophisticated clientele.

Audience: Business visitors, luxury tourists, and shoppers looking for designer brands.

Attractions: Designer boutiques, high-end dining, and art galleries are prevalent here.

Pricing: Typically at the higher end, with average nightly rates around $235.

Transport: Easily accessible through the Evangelismos Metro Station.

Market Dynamics: Consistent demand, with a significant share from business travelers.

Exarcheia: The Vibrant Youth Hub

With its alternative vibe, Exarcheia appeals to younger travelers.

Audience: Young travelers, students, and those captivated by alternative culture.

Attractions: Bars, clubs, and alternative art venues are prevalent here.

Pricing: More affordable, with average prices around $70 per night.

Transport: Convenient transport links, including the Omonia and Panepistimio metro stations.

Market Dynamics: A lively area year-round, especially popular among budget travelers.

Additional Consideration: Compliance and Security

Different neighborhoods may have unique rules or considerations, such as zoning ordinances, noise restrictions, or security concerns. It is essential to consult local authorities or real estate experts to navigate these aspects.

Launching an Airbnb Venture in Athens: A Beginner's Guide

Furnishing and Decorating Your Property

Making your property appealing to potential guests is essential for success in the competitive Airbnb market. Here’s a detailed look at how you can furnish and decorate your property in Athens to make it stand out:

Local Touch: Embrace Greek Aesthetics

Incorporating traditional Greek elements can provide a unique and authentic experience.

Color Palette: Use shades of blue and white, reflecting the iconic Greek island style.

Artifacts and Decor: Add pieces of Greek pottery, sculptures, or traditional textiles to enhance the local feel.

Architecture: If possible, embrace classic Greek architecture, like arched doorways or stone accents.

Comfort and Convenience: Modern Amenities Meet Tradition

Blending comfort with Greek tradition ensures a pleasant stay.

Furniture: Select comfortable yet stylish furniture that complements the Greek aesthetic.

Appliances: Equip the property with modern appliances such as a fully-equipped kitchen, air conditioning, and a smart TV.

Outdoor Spaces: If your property has a balcony or garden, consider adding outdoor seating with views or lush greenery.

Photography: Capture the Essence Professionally

High-quality images can make a world of difference in attracting guests.

Professional Photographers: Hire a professional who specializes in real estate or hotel photography to ensure the best results.

Showcase Key Features: Focus on key features like the view, unique decor, or special amenities in the photos.

Virtual Tours: Consider creating a virtual tour that allows potential guests to explore the property online, enhancing their understanding and interest.

Extra Touches: Go the Extra Mile

Adding thoughtful extras can leave a lasting impression.

Welcome Basket: Include local Greek products like olive oil or baklava as a warm welcome.

Information Guide: Provide a guide with recommendations for local restaurants, attractions, and helpful tips about Athens.

Sustainability: Consider incorporating eco-friendly practices such as recycling, energy-efficient appliances, or locally-sourced furnishings.

Furnishing and decorating your Airbnb property in Athens is about more than just aesthetics; it’s about creating an atmosphere that resonates with the locale and ensures comfort. By integrating Greek aesthetics, providing modern conveniences, utilizing professional photography, and adding special touches, you can create an appealing space that guests will love.

Pricing Strategy and Seasonal Planning

When managing an Airbnb property in Athens, crafting a strategic pricing plan is crucial. This requires a careful balance between competitive pricing, understanding seasonal fluctuations, and recognizing the unique value you offer. Here’s a detailed breakdown:

Competitive Pricing: Finding the Sweet Spot

Competitive pricing ensures that your property is attractively priced compared to others in the market.

Market Research: Analyze the pricing of similar properties in Athens, taking into account factors like location, size, amenities, and guest ratings.

Value Proposition: Determine what sets your property apart and consider how this may justify a higher or lower price. This could include unique decor, additional services, or superior views.

Dynamic Pricing Tools: Consider using dynamic pricing tools that automatically adjust prices based on real-time market conditions, ensuring that your property stays competitive.

Explore Airbnb Pricing Strategy: How to Maximise Your Revenue.

Seasonal Fluctuations: Leveraging Athens’ Tourism Trends

Understanding and planning for seasonal trends in Athens will allow you to maximize revenue.

Peak Season (Summer):

High Demand: Athens sees a significant surge in tourists during the summer months, especially June through August.

Pricing Strategy: Consider increasing prices to reflect the higher demand, but remain mindful of your competition.

Marketing Focus: Highlight features that are particularly appealing in summer, such as air conditioning or a beautiful terrace.

Shoulder Seasons (Spring and Autumn):

Moderate Demand: Tourists often find the milder weather appealing, though it’s less crowded than summer.

Pricing Strategy: Slightly lower prices compared to peak season might attract visitors looking for a quieter, more affordable experience.

Special Offers: Consider offering packages or discounts for extended stays to encourage bookings.

Off-Season (Winter):

Low Demand: Winter sees a decline in tourism in Athens.

Pricing Strategy: Lowering prices during this period can help attract those few tourists looking for off-season deals.

Local Events: Promote any winter events or festivals in Athens to entice travelers.

By diligently researching the competition and adapting to the seasonal ebbs and flows of Athens’ tourism market, you can craft a pricing strategy that attracts guests while optimizing revenue. Constant monitoring and adjusting, along with a keen understanding of your property’s unique appeal, will place you in a strong position in the vibrant and competitive Athens Airbnb market.

Launching an Airbnb Venture in Athens: A Beginner's Guide

Building Your Reputation

In the crowded Airbnb marketplace, building a solid reputation is key to standing out and achieving long-term success. A positive reputation doesn’t only attract more guests; it builds trust and can justify premium pricing. Here’s how to build and maintain an exceptional reputation for your Athens Airbnb property:

Guest Communication: Creating Memorable Experiences

Effective communication can elevate a guest’s experience from good to unforgettable.

Pre-Arrival Communication:

Welcome Messages: Send a personalized welcome message with all the necessary details and some local recommendations.

Accessibility: Provide multiple contact options and ensure you’re available to answer any questions promptly.

During Stay Communication:

Local Insights: Share your favorite local spots or lesser-known attractions in Athens.

Regular Check-ins: Send a message during their stay to ensure everything is going well, showing your attentiveness.

Post-Stay Communication:

Thank You Notes: A personalized thank-you note leaves a lasting impression.

Feedback Solicitation: Politely ask for feedback to understand what they enjoyed and where you might improve.

Reviews and Ratings: The Heart of Your Online Presence

Reviews and ratings are the most visible indicators of your reputation online.

Encourage Reviews: Politely encourage guests to leave a review after their stay. Explain that their feedback helps future guests.

Respond to Reviews: Whether positive or negative, respond to reviews. Thank guests for positive feedback and address any issues or criticisms professionally and promptly.

Create an Exceptional Experience: Focus on creating an incredible experience, so positive reviews come naturally.

Monitor Your Ratings: Keep track of your ratings and look for patterns. If you notice recurring issues, take them as constructive feedback to enhance your offerings.

Tips to Get a Good Airbnb Guest Reviews

Utilizing Professional Airbnb Management Services in Athens

Consider engaging a local property management company specializing in Airbnb. They can help you:

Handle Bookings and Cleanings: Manage reservations, cleanings, and maintenance.

Optimize Listings: Using data-driven strategies to improve your listing’s performance.

Provide 24/7 Support: Offer round-the-clock support to guests.

Conclusion: Launching a Successful Airbnb in Athens

Launching an Airbnb venture in Athens requires meticulous planning and adherence to local laws. By selecting the right location, furnishing your property tastefully, understanding pricing strategies, and possibly utilizing professional management services, you can embark on a profitable and rewarding journey in this enchanting city. Keep in mind the local culture, stay aware of the legal requirements, and always strive to provide exceptional service to your guests.