So you’ve read all of our previous posts about how to get started with Airbnb. You learned how to take some great photos and write compelling listing descriptions. You even took the time to make your listing look its best. Congratulations! You’re well on your way to become an Airbnb superstar. Despite all of your hard work, your Airbnb listing still isn’t getting booked as often as you hope. So what do you do to help promote Airbnb listing and get the bookings you expect? Implementing some of these creative ways to promote your Airbnb listing is a great way to increase your visibility and ultimately your bottom line. Keep reading to learn more.
How do you promote your Airbnb listing?
You’re probably using social media every day anyway, so why not put your recreational time to use by promoting your Airbnb listing on your favorite social media channels? Using Facebook, Twitter, or Instagram to create eye-catching posts about your listing or your business is a great way to remind your social network that your listing is available. Promoting your listing on social media also helps you to increase your Internet footprint, allowing you to be found on Google more easily. Social media can also be an excellent way to show your network when you’re making improvements to your listing, or offering a promotion.
Create a custom URL
If you often share and promote Airbnb listing on social media, purchasing a custom URL for your property is a great way to make it stand out from competition. Most Airbnb URLs are really long and may be hard to fit cleanly into a social media post so purchasing a unique URL will fix this issue and make your listing look incredibly professional. Simply go to a domain registry site, purchase your unique domain and redirect your Airbnb page to your new domain. If you’re not the most tech-savvy person, there are tons of tutorials on this subject that will walk you step-by-step through the process. Now, you can easily direct people to your property with your very own URL. Fancy, eh?
Everyone loves a great deal. That’s even true when a great deal comes around when you’re booking a vacation. Offering promotions to get more people to stay at your vacation rental is a fantastic way to promote Airbnb listing. Offer a discount during particular times of the year, for travelers staying for long periods of time, or for frequent travelers. The latter is a great strategy to encourage business travelers to stay with you, especially if they find themselves in your city a few times a month.
Now, that you’ve done everything to promote Airbnb listing, it’s time to relax. All you have to do is sit back and wait for all of your bookings to flood in, knowing that your hard work promoting your Airbnb listing will pay off. When you do start to get busy, remember that Hosty will be here to help you organize your listings and keep your guests happy. Hosty is the professional vacation rental software with features like channel manager and Auto Pricing that will make your business so much more successful!